MundoFox: Bringing 'The X Factor,' 'Bridge' to Hispanic Viewers

Network also capitalizes on opportunity of programming weekend fare

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STRATEGY: Capitalize on parent companies' strength to introduce big names and big talent to level of its competition.

Fox Hispanic Media's not-yet year-old Spanish-language broadcast network, MundoFox, is making good on its promise to bring more "choice" to Hispanic viewers, using the resources of its parent companies to introduce series such as the Spanish-language version of The X Factor and aggressively programming weekends.

El Factor X will debut this summer with 30 one-hour daily weekday episodes, crowning its champion just before Fox's English-language version returns.

Fox Hispanic will also bring The Bridge, the police drama premiering on News Corp.'s FX cable channel in July, to MundoFox for a two-hour sneak preview before running the series in its entirety after its first season ends on FX. The Bridge will air on weekends, an area that MundoFox calls a lucrative opportunity.

Fox's X Factor host Mario Lopez and boxing legend Oscar de la Hoya are behind the weekend docudrama Los Golden Boys, which goes behind the scenes of up-and-coming fighters. Other weekend shows are Cumbia Ninja, an original series that follows a group of amateur crime fighters in Latin America; Paramedicos, a drama about the Mexican Red Cross; Luna, starring Barbara Mori as a psychologist by day and DJ by night; and Familia en Venta, a romantic comedy about a divorced couple living under the same roof.

In primetime, Fernando Gaitan, creator of telenovela Betty la Fea (Ugly Betty), returns with Cafe con Aroma de Mujer, a remake of a 1994 Colombian novela.