Programming

Morning Show Ratings: 'Today' Staves Off 'GMA' to Keep Demo Lead

'GMA' wins in total viewers for third consecutive week 7/19/2012 11:57:00 AM Eastern

Despite a razor-thin margin separating NBC's Today and ABC's Good Morning America in the adults 25-54 demo in preliminary
numbers earlier this week
,
Today managed extend its demo win to
898 straight weeks the week of July 9.

Today averaged 1.711
million demo viewers to GMA's 1.696
million, widening the margin to 15,000 viewers based on Nielsen final numbers. In
total viewers however, GMA was the
most-watched program for the third consecutive week, and bested Today by 342,000 total viewers, its
largest margin in more than 17 years.

Through Wednesday of the current week (Savannah Guthrie's
second a Today cohost), GMA is leading Today in both total viewers (+451,000) and the adults 25-54 demo
(+124,000).

Final numbers for the week of July 16 will be released July
26.

March