Programming

Men's Basketball Thriller a Ratings Dunk For CBS

Duke/Butler showdown ties for highest final rating in 11 years 4/06/2010 10:36:40 AM Eastern

The Duke/Butler thriller on CBS tied for the best national
championship game rating in 11 years.  The
game earned a 16.0/25 rating/share, up 34% from last year's North Carolina/Michigan
State final.

The rating tied with the UNC/Illinois final in 2005, which
registered a 16.0/23.  The tally is the
highest-rated in metered markets since the 1999 Connecticut/Duke final drew a
16.9/25. 

The men's championship, which heavily-favored Duke held on
to win 61-59, drew its highest ratings from 11:30-11:45 with a 20.3/35. 

Overall, the NCAA Tournament was up 5% on CBS in overnight
household rating, with a 6.6/14 average. 
Last year the tourney tallied a 6.3/13 in metered markets.  The overall average ties with 2007 for the
highest rating across the tournament since 2005 (7.3/14).

November