IFC Renews ‘Brockmire’ Prior to Linear Launch

By R. Thomas Umstead
( Broadcasting & Cable )
published

IFC didn’t wait for the first pitch to be thrown for its baseball-themed comedy series Brockmire before renewing the series for a second season.

The Hank Azaria starrer debuts April 5, and the network said Wednesday it will launch the show’s second season in 2018. The series has already generated more than 2.3 million digital views from early views of the pilot episode on VOD, IFC.com, and the IFC Facebook page.

“We love everything about Brockmire – from the writing, to the cast, to all the sports puns we get to use,” said Jennifer Caserta, president of IFC in a statement. “The show has already gotten an amazing reception from fans and critics alike, and we are thrilled to be ‘keeping it Brockmire’ with our partners at Funny or Die and Hank Azaria for another season on IFC.”

For the full story go to Multichannel.com.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.