Programming

Hitwise: American Idol Rules Web

Finale of Fox Reality Show Draws 39.28% of Traffic to Broadcast-Network TV-Show Web Sites 5/28/2008 01:16:00 AM Eastern

The finale of American Idol last week helped to drive that show's share of Web traffic through the roof.

American Idol Web site

According to Hitwise, which tracks traffic from a sample of 10 million Web users, Idol had 39.28% of the traffic to broadcast-network TV-show Web sites for the share period ending May 24. That was up over 50% from the previous week's 24.69%. In both cases, though, Idol was the top show by a wide margin.

The second-most-visited site for the period ending May 24 was another show that wrapped up its season, ABC’s Dancing with the Stars, which claimed 9.3% of traffic. NBC's Deal or No Deal was third with 3.69%.

NCIS -- which aired its season finale last week, as well -- got the biggest online share of any scripted show, coming in fourth with 3.39% of traffic after having not even made the top 10 the week before.

Rounding out the top five was Fox's America's Most Wanted with 2.57%.

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