Hearst-Argyle Television Partners with Google on AdWordsTV-Station Owner, Internet-Search Giant Also Teamed Up on Dedicated YouTube Channels 11/28/2007 03:28:00 AM Eastern
The AdWords platform delivers relevant Web ads to users when they search for products and services. According to Hearst-Argyle, the broadcaster “will use its Web sales force to provide marketers in its 26 local markets access to Google AdWords.”
“This is a terrific partnership to expand the digital suite of solutions we provide our advertisers,” Hearst-Argyle executive vice president Terry Mackin said. “This entry point to the local search market complements our existing digital-media efforts, which include local content, social networking and being a primary destination in all of our markets on ‘all three screens.’”
Hearst-Argyle and Google also partnered on dedicated YouTube Web channels for the various Hearst stations. Those channels debuted in June.