Programming

Hallmark Channel, DirecTV Reach Carriage Deal

Pact Follows Cable Network’s Deals with Time Warner Cable, Dish Network, Comcast 3/05/2008 12:03:00 AM Eastern

As expected, Hallmark Channel signed a multiyear carriage deal with DirecTV and its nearly 15 million households, giving the channel carriage renewals with both satellite broadcasters and the two largest cable operators.

Hallmark Channel

President Henry Schlieff told B&C after the channel's recent deal with No. 2 cable operator Time Warner Cable that he was in the middle of negotiations with DirecTV and expected a deal shortly.

Hallmark reupped with satellite operator Dish Network last March and with No. 1 cable operator Comcast in December.

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