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Catholic TV uses iPhone and video widget to shepherd new users 2/08/2010 12:00:00 AM Eastern

Boston-based Catholic TV, which airs on cable systems in
nine states and has video-on-demand in most markets through Verizon FiOS, also
sees a distinct advantage in reaching viewers/users through the multi-media
clarion call. The network recently launched its own iPhone app that provides
viewers with the day's mass, a daily Rosary and reflection, and news about the
channel and Catholic TV's Website.

Also, this past November the channel launched a video
widget, CatholicTVjr, which consumers can add to their own sites. The widget
allows viewers to select which programs they want to feature (selections
include Pope Benedict XVI Holy Land Visit, The Rosary and Women in
God's Spirit
) and then e-mail CatholicTV's Web engineering team, which
e-mails back an embed code for users to display the video player.

Says Father Robert Reed, Catholic TV's executive director,
about the network's site: "These valuable additions have allowed us to promote
Catholic TV through additional areas, firmly expanding brand awareness and
increasing traffic back to our Website."

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