Programming

Fox Hispanic Media: Breaking the Hispanic Network Mold

MundoFox aims to give viewers, advertisers a different look 5/21/2012 12:01:00 AM Eastern

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MundoFox is looking to challenge established
Hispanic networks Univision and
Telemundo this summer by offering more
choice than the current "limited" options that exist.

"One of the first conclusions we arrived at when we
decided to do MundoFox is that we won't beat [Univision
and Telemundo] by doing more of the same," said
network president Emiliano Saccone. While MundoFox
will feature "a new face" and "a new look," it will also
be "familiar" to Hispanic viewers, Saccone said.

MundoFox's programming lineup will include
telenovelas, teleseries, daily newscasts and live
sports. Two popular series among the Hispanic
audience from FoxTelecolumbia that had been airing
on TeleFutura and Galavision's”El Capo and
Kdabra will air exclusively on MundoFox.

The network will also be airing Fernando Gaitan's
Betty la Fea (Ugly Betty)
in its original installments.

Other new series are cop drama Corazones Blindados,
a Spanish-language version of the game
show Minute to Win It (Minuto para Ganar) and the
Colombian comedy Amo de Casa. Spanish-dubbed
versions of Fox's Bones and American Dad round out
the rest of MundoFox's weekly primetime lineup.

Noticias MundoFox, the net's national newscast,
will air live on both coasts at 6 p.m. daily, "so viewers
in the Internet age don't get breaking news from
three hours ago," said Saccone.

Hernan Lopez, president and CEO of Fox International
Channels, said that MundoFox has secured
affiliates in 50 DMAs and will be carried in
70% of U.S. Hispanic households. The network will
air ads in both Spanish and English.

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