‘Fear’ Adds 3 Million Viewers With Delayed Watching

By Jon Lafayette
( Broadcasting & Cable )
published

The premiere of AMC’s Fear the Walking Dead added over 30% more viewers to its record-setting audience on cable.

The network released ratings covering live viewing plus three days of delayed viewing (Live+3), which showed the show added 3.2 million delayed viewers to Sundays audience of 10.1 million to total 13.3 million—a record turnout for the premiere of a cable series.

Among adults 18-49, Fear added 2.2 million viewers, growing its audience by 36% to reach 8.5 million adults in the demo.

Fear is an offshoot of The Walking Dead, the highest rated show on TV.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.