Exclusive: C-SPAN Study Finds Almost Quarter of Cable/Satellite Subs Watch WeeklyAudience is up 4% since last Hart Research survey 3/19/2013 10:43:59 AM Eastern
According to a new study commissioned by C-SPAN, at least 47
million people tune in to the public affairs net at least once a week, with
young, politically active viewers the largest segment. That 47 million is
almost a quarter (24%) of those with a cable or satellite subscription and up
4% from the last quadrennial viewership survey.
The Hart Research survey is being released Tuesday, March 19,
in conjunction with C-SPAN's 34th birthday.
According to the demographic breakdown, the audience is 51%
male and 49% female, with 47% of those college graduates.
Viewership is highest among the 18-to-49-year-old
demographic, with 28% of those watching at least once a week. That is the key
TV sales demo, though C-SPAN remains a commercial-free service of the cable
Not surprisingly, those viewers are politically active, with
89% saying they voted in the last presidential election and over a third saying
they have contacted their House or Senate members. And those members span the
political spectrum. The study found that 26% of C-SPAN viewers describe
themselves as "liberal," 31% as "conservative" and 39% as "moderate."
The study was a nationwide phone/Internet survey
of 1,229 U.S. consumers with a cable or satellite subscriptions or who access
video over the Internet. The study was conducted Jan. 10-17.