'Conan' Premiere Draws 2.8 Rating

Conan O'Brien's new show on TBS drew a 2.8
overnight household rating in the metered markets in its debut Monday night.

Conan's 2.8 beat its late night talk show competition. In metered markets, The Tonight Show with Jay Leno drew a 2.7 household rating, CBS' Late Show with David Letterman had a 2.5, ABC's Jimmy Kimmel Live scored a 1.7, Late Late Show with Craig Ferguson on CBS had a 1.4 and Late Night with Jimmy Fallon on NBC earned a 1.4.

Turner Broadcasting expected the first show to draw
a big number, but expects the number to be about 1 million viewers when the
excitement settles down.

O'Brien's first show featured several jokes about
the unfortunate end to his late-night career on NBC, and guests Seth Rogan, Lea
Michele and Jack White.

In a blog post last night, TV researcher Steven Sternberg said
"TBS's relentless (and quite good) promotional efforts should result
in decent viewer sampling, but then it will be up to him to maintain that
audience. If he tries to appeal to a younger audience, there are more than
20 cable networks in primetime with average median ages under 40.  He
might be able to accumulate enough viewers from them to survive, and maybe even
thrive."

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.