CBS Will Hold Upfront PresentationBroadcast Network to Take Over New York’s Carnegie Hall May 14 2/14/2008 09:15:00 AM Eastern
The move is in contrast with the strategy of NBC chairman Jeff Zucker, who, in his keynote speech at the National Association of Television Program Executives’ conference last month, called for the elimination of formal upfront presentations, which he said were a waste of time and money.
"We believe the big show is a vestige of the last decade. Every year, the big question at the upfront presentation of our new schedule is: How fast can the show be over?" Zucker said.
In its stead, Zucker advocated visiting the advertisers and ad agencies in person and holding smaller presentations.
NBC has not made a formal announcement as to whether it will hold an upfront this year or opt for the alternative suggested by Zucker at NATPE.
Fox, which consistently vowed to stick with an upfront, will unveil its fall slate May 15 at the New York City Center.