Programming

Cable Ratings: Covert Affairs Builds Viewership in Second Caper

5.2 Million Tune In USA Network's CIA Drama 7/22/2010 05:42:40 PM Eastern

Covert Affairs uncovered more viewers with its second episode.

The
USA Network CIA drama averaged 5.2 million watchers during its July 20
premiere, according to Nielsen data. That marked a 6% gain over the 4.9 million watchers for the premiere of the Piper Perabou-starrer on July 13.

The
show also continued to hold sway with the Madison Avenue-coveted
persons 18-to-49 set, matching its 1.6 rating with the demo from its
opener. That performance outpaced the 1.5 rating for TNT's crime hit
Rizzoli & Isles, which scored 7.3 million total viewers in its
second outing on July 19.

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