Bieber Roast Sets Social, Streaming Marks

By Kent Gibbons
( Broadcasting & Cable )
published

Comedy Central sifted through the data on Monday night's Roast of Justin Bieber and determined it was the most streamed and most social of roasts ever.

Some key metrics:

Accumulated over two airings, the Roast of Justin Bieber drew 5.8 million total viewers and 420,000 live streams, the latter making this the most live streamed ever (source: Nielsen, Adobe Site Catalyst).

The premiere was seen by 4.4 million total viewers and drew a 3.3 adult 18-49 rating, 5.8 adult 18-24 rating, 5.8 women 18-24 rating, 5.7 men 18-24 rating, 4.7 men 18-34 rating and 4.7 adult 18-34 rating, up double digits in all demos vs. Comedy Central Roast of James Franco. (Total viewers +42%; A18-49 +48%; A18-34 +39%, M18-34 +10%; M18-24 +30%.)

For the full story go to Multichannel.com

Kent Gibbons
Kent Gibbons

Kent has been a journalist, writer and editor at Multichannel News since 1994 and with Broadcasting+Cable since 2010. He is a good point of contact for anything editorial at the publications and for Nexttv.com. Before joining Multichannel News he had been a newspaper reporter with publications including The Washington Times, The Poughkeepsie (N.Y.) Journal and North County News.