AOL, Mark Burnett Team on CliffsNotes Web SeriesComedic video shorts coming to AOL.com in 2011 1/31/2011 03:09:23 PM Eastern
AOL Inc., Mark Burnett, John Wiley & Sons and Coalition
Films have joined on a digital production deal to develop a Web comedy series
based on Wiley's CliffNotes literature guides.
The animated video shorts will present classic works of
literature in a humorous way and will debut on AOL.com in 2011.
"Mark is one of the most creative and talented people
in our industry and this agreement will further strengthen AOL's video
offerings," said Tim Armstrong, chairman and CEO, AOL Inc. "Video is
core to AOL's consumer strategy and our goal is to build and partner to produce
the best video experiences online."
The agreement follows recent deals by AOL with Heidi Klum,
Endemol and others.