Apple TV Has Edge With Developers in North America: Study

Edges out Roku, Chromecast, Amazon Fire TV in region, Bitmovin survey says

Apple TV may be struggling to gain ground in the consumer market against its TV-connected platform rivals, but it’s a big hit with developers in North America, according to a new study from video streaming architecture company Bitmovin.

Related: Apple Intros Apple TV 4K

In that region, Apple TV is tops with developer in the category, with 38% adoption, followed by Roku (35%), Chromecast (31%), and Amazon Fire TV (24%).

The breakdown differs by region, as Chromecast has the catbird’s seat in the Europe, the Middle East and Africa (EMEA), Latin America and Asia Pacific regions, Bitmovin found in a survey of 380 video developers in more than 50 countries.

For more, go to multichannel.com.