WBAL Raises Money for Tornado Relief

By John Eggerton
( Broadcasting & Cable )
published

Hearst-owned WBAL-TV, the NBC affiliate in Baltimore, raised
over $100,000 in only nine hours on Wednesday evening to help victims of the
Oklahoma tornadoes.

According to the station, it partnered with the Chesapeake
region of the Red Cross on a phone bank staffed by volunteers and newsroom personnel.

The phones were open from 4 p.m. to 9 p.m. on Wednesday and Thursday
morning from 5 a.m. to 9 a.m., raising $110,000. 

The effort was promoted in the station's 5, 6
and 11 p.m. newscasts.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.