UPN SWEEPS UP
UPN's November-sweeps performance showed improvement across the board-and not just on Thursday night with WWF Smackdown!
For the period, UPN was up 13% in adults 18-49 (1.8 vs. 1.6 rating a year ago), 13% in adults 18-34 (1.8 vs. 1.6) and 20% in adults 25-54 (1.8 vs. 1.5).
It was UPN's best November since 1997 in total viewers (4.2 million), adults 18-49 and adults 25-54. It was also the network's best sweeps results since February 1997 in men 18-49 (1.9) and men 25-54 (1.9). WWF Smackdown!
now ranks fourth among all network programs in male teens.
UPN's November ratings were inadvertently omitted from a Dec. 4 edition story on networks' sweeps performance.