Turner Hires Lopez as VP of Social MediaWill oversee all social media operations for TBS, TNT and TCM 12/10/2012 12:36:45 PM Eastern
Turner has hired Lincoln Lopez to serve as VP of social
media for TBS, TNT and TCM.
In this newly-created role, Lopez will oversee all social
media operations, initiatives and campaigns that support those networks'
"Social media has played a key role in the success of
our networks, especially this summer, with highly successful 'social-by-design'
campaigns for shows like TNT's Dallas and Falling
Skies," said Tricia Melton, senior VP of brand and entertainment
marketing for TBS, TNT and TCM. "Lincoln Lopez has a truly remarkable
track record in digital marketing and has proven himself to be an industry
leader when it comes to exploiting the power of social media. We're thrilled to
have Lincoln on board as TNT and TBS expand to a year-round model of original
programming and TCM continues to build on its reputation as a beloved and
widely respected lifestyle brand."
Lopez had most recently been with VH1, where he served as VP
of digital marketing and social media for VH1, VH1 Classic and Palladia.