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Top 40 Advertisers - 2003

3/21/2004 07:00:00 PM Eastern
Source: Hispanic Business Inc.
Gross media expenditure (millions)
1 Procter & Gamble Co. $80.13
2 Altria (formerly Phillip Morris) $60.74
3 General Motors $55.29
4 McDonald's $48.15
5 Sears, Roebuck & Co. $42.53
6 Toyota Motor Co. $40.00
7 Americatel $39.06
8 Pepsi-Cola Co. $38.93
9 AOL Time Warner $36.86
10 Coca-Cola $34.88
11 AT&T $33.45
12 Johnson & Johnson $32.83
13 J.C. Penney Co. $32.52
14 Bally's Total Fitness $32.05
15 SABMIller $26.94
16 Fonovisa Inc. $26.00
17 Ford Motor Co. $25.64
18 Wal-Mart Stores $22.91
19 Yum! Brands $22.80
20 Vivendi Universal SA $22.00
21 Colgate Palmolive $19.28
22 Burger King $21.62
23 Home Depot $21.01
24 U.S. Army $18.00
25 Pfizer $17.25
26 MCI Worldcom $17.23
27 DaimlerChrysler $16.55
28 Unilever Bestfoods $16.50
29 Walt Disney Co. $16.00
30 Hyundai Motors $15.00
31 State Farm Insurance $13.96
32 Verizon Communications $13.85
33 L'Oreal SA $13.45
34 Lexicon Marketing $12.56
35 Anheuser-Busch $12.52
36 Clorox Co. $11.83
37 Kellogg Co. $11.12
38 Honda Motor Co. $10.59
39 Southwest Airlines $10.55
40 Wyeth $10.50
September
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