Telco Partnering with Rasmussen to Syndicate Polling Vignettes

By Paige Albiniak
( Broadcasting & Cable )
published

Telco Productions is partnering with national polling firm Rasmussen Reports to develop one-minute news analysis vignettes that Telco will syndicate to TV stations to air in their local newscasts.

The vignettes are being offered on an all-barter basis, with a 15-second break for a national sponsor to run in the nearest block of commercials after the vignette airs, according to Alex Paen, president of Santa Monica-based Telco.

"I feel these vignettes will add a special dimension to any newscast, giving local viewers a timely reading of public opinion on a variety of topical issues," said Alex Paen, President of Telco Productions, in a statement.

"Alex's news background and understanding of this space, combined with our data resources, makes it a perfect fit for timely news reporting on headline issues," said Scott Rasmussen, president of Rasmussen Reports, also in a statement.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.