Kantor Joins Twentieth TV
Ratings Take a Holiday
Veteran television marketing executive Susan Kantor has been named SVP, marketing and creative, at Twentieth Television, said Bob Cook, president/COO. Kantor was formerly SVP/creative director at VH1 in New York. Prior to that, she was SVP of marketing for Universal Television Worldwide, moving up from EVP of USA Networks and Studios USA. Prior to Universal, Kantor spent four years as vice president of advertising and promotion for Paramount Television.
Syndicators struggled during the July Fourth weekend with people out picnicking and watching fireworks. The number of households watching daytime TV plunged week to week by an average 555,000 homes, to the lowest viewing level of the season. Making things even tougher for syndies were preemptions on NBC stations for coverage of the Wimbledon tennis tournament.
Daytime shows were especially hard hit. Paramount's Judge Judy
sank to its lowest rating in more than five years, dropping 11% week-to-week to 4.2, although it remained the top court show in syndication. Compared with last year at this time, Judy
was off 9%. Paramount's Judge Joe Brown
was down 9% to 3.1 in second place, even with last year. Twentieth's Divorce Court
at 2.8 was flat both week-to-week and year-to-year.
Among talk shows, King World's The Oprah Winfrey Show
matched its season low, losing 11% to 4.9, but was still up 11% from last year. King World's rookie, Dr. Phil, dipped 2% from the previous week to 4.3. Universal's Maury
dropped 9% to 3.2 but was up 14% from last year. Buena Vista's Live With Regis and Kelly
slipped 3% to 3.2, tying Maury
for third and remaining flat vs. last year. Universal's The Jerry Springer Show
was down 7% to 2.5 and even with last year, while Paramount's Montel Williams
equaled its lowest rating ever, tumbling 9% to 2.1, which put it down 16% from last year.
Among other rookies, Buena Vista's Who Wants To Be a Millionaire slipped 9% to 2.9. Sony's Pyramid
hit a new low, a 1.6, as its ratings crumbled 20%. Warner Bros.'Celebrity Justice
was unchanged at 1.2. Twentieth's Good Day Live
was also steady at 1.1, but Twentieth's newcomer, Ex-TremeDating, in its fourth week hit its lowest rating yet, falling 18% to a 0.9.