Stuffing the Ballot?
UPN COO Adam Ware (below) returned-to-sender a piece of unsolicited mail sent to his Los Angeles home late last month: a Nielsen Florida diary for the week starting Thursday, Nov. 23. The letter was addressed to "TV Research Home." It came with incentives: five crisp one-dollar bills and a letter from Nielsen President John Dimling. The letter explained how important the diary is, how every viewer is important. Says Ware: "As tempted as I was to fill it out with UPN from morning till night, our ratings are already way up this season and Florida has enough ballot-box problems."