News Articles

Sticking to the Script

Deputy Editor Michael Malone goes deep inside the local TV scene. 3/12/2010 12:01:00 PM Eastern

The Malones are switching from Cablevision
to Verizon FiOS—not because
Cablevision’s customer service
is bad or because Verizon’s marketing assault
has worked.

We’re switching because BBC America
just picked up the Six Nations Rugby
Championship, pitting the national teams
of England, Ireland and France (and three
others) against each other. And FiOS offers
BBC America. Cablevision does not.

For years, rugby fans had to go to one
of a handful of pubs in the bigger, more
cosmopolitan markets, and shell out $20 to
the Setanta bouncer to get in. (We used to
go to McCormack’s in Manhattan—Irish
breakfast, Guinness and a 9 a.m. kickoff.
Good times.)

When I explained my decision to the Cablevision
customer service rep, she made
the requisite efforts to keep me on board
before graciously conceding defeat. But as
we wrapped up the call, the woman stuck to
her script and said, “Thank you for choosing


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