Recession 2008: Continuing Coverage of the Economic Impact on The Media Business
Angela Bromstad to return, Katherine Pope expected to depart >>>
Eight spots remain for annual advertising showcase. >>>
Move comes following third quarter loss. >>>
Ad agency revises forecast for North America, expects first global ad-spend drop since 2001. >>>
Viacom announced plans to cut 850 job Thursday, or 7% of its workforce, and says there will be no senior level raises in 2009. The cuts are part of restructuring that the company expects to result in a $200 million to $250 million savings in 2009. >>>
NBC Universal began notifying scores of ad sales staff this week that they would be laid off as part of across the board cuts. >>>
With the financial crisis boosting ratings and a massive new marketing campaign on deck, CNBC still must navigate the same economic challenges facing its viewers—including the specter of looming budget cuts. >>>
This was the holiday season when analysts predicted that sales of high-definition televisions would take another sharp jump—until the financial meltdown. Now, with retailers bracing for slow holidays and consumers cutting back on bigticket purchases, high-definition TV sales may be more uncertain. >>>
Will the Economic Crisis Ground Mobile TV?
As broadcasters tout burgeoning mobile services, including mobile DTV, the financial crisis may prevent the technology from gaining market share.>>>
Home Shopper QVC To Cut 700 Jobs
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