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A new repurposing arena

NBC's She Spies gets network sneak peek before being peddled on market 4/14/2002 08:00:00 PM Eastern

Last week was a busy one for Ed Wilson and his team at NBC Enterprises. They signed deals to do two new joint-venture syndication shows for next season, adding new wrinkles to the way programs get repurposed and promoted.

In a venture with MGM, NBC will syndicate (and MGM produce) a weekly first-run action hour called She Spies (
formerly B.A.I.T). The second show, a one-hour strip called Trial by Fire, is a co-production with Court TV; it has no repurposing platform for now.

The She Spies
deal, though, comes packaged with a unique promotion platform: The first four episodes will air on NBC this summer before debuting in first-run in the fall.

The premise of the show: Three beautiful women, all ex-cons, now fight crime. The network run is being called a "sneak peek" and will air in the network's summer prime time schedule.

That the show gets a creative promotional send-off shouldn't be a big shocker. One of its executive producers is Vince Manze, president of NBC Agency, the in-house promotion arm of the company, and his own one-man promotion machine. Natasha Henstridge (Whole Nine Yards
and Bounce) has been signed to play the lead.

The initial commitment is for 20 episodes with those first four network episodes also kicking off the first-run launch. The show has already been cleared by the NBC stations and most of the Hearst-Argyle Television group, covering more than 50% of the U.S.

"This deal creates an excellent opportunity for stations to have a first-run series that brings network exposure and an impressive cast to the syndication marketplace," said Wilson. "We are pleased to provide stations the strength of a major network launch for She Spies
and will continue to look for ways to offer them competitive advantages in today's marketplace."

The NBC-Court TV Trial by Fire
venture is their first co-production and will be hosted by former prosecutor and Court TV anchor Nancy Grace. At deadline, no specific repurposing plans were in place for it, but Court TV confirmed that it does have the repurposing rights.

Other new first-run syndicated shows have confirmed repurposing plans, including Life Moments
and TheCaroline RheaShow. NBC is also reserving the right to repurpose John Walsh's new first-run talk show.

Slated for launch in 2003, the Trial by Fire
series is designed to bring the real-life drama of the courtroom to the talk-show format, the partners say, and will be distributed by NBC Enterprises Domestic Syndication. Using exclusive footage from Court TV's library of cases, it will be taped in front of a studio audience and provide an in-depth look at the court-trial process. Grace will interview key players in the cases—including victims, families, witnesses, prosecutors, defense attorneys and other experts—as she analyzes the issues and arguments in each proceeding. She will continue to anchor her daily Court TV show Trial Heat.

Double Vision 2001-02 season and future signed agreements
Series First Run Second Run
*First four episodes
Source: Broadcasting & Cable research
According to Jim ABC ABC Family
Alias ABC ABC Family
All My Children ABC SoapNet
Amazing Race CBS UPN
Charmed The WB TNT
General Hospital ABC SoapNet
The Job ABC Comedy Central
Last Call With Carson Daly NBC E!
Late Night With Conan O'Brien NBC Comedy Central
Law & Order: SVU NBC USA
Once and Again ABC Lifetime
One Life to Live ABC SoapNet
Port Charles ABC SoapNet
24 Fox FX
The View ABC A&E
Weakest Link NBC Pax
Whose Line Is It Anyway? ABC ABC Family
Series Syndicator Network
Life Moments Paramount Hallmark Channel
The Caroline Rhea Show Warner Bros. ABC Family
Crossing Over With John Edward Studios USA Sci Fi
She Spies* NBC Enterprises/MGM NBC
September
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