Jeff Gaspin: The Nice Guy Who Finished First

NBC's entertainment chief leads the network through challenging times with a steady hand

2010: Complete Coverage from B&C

The read on Jeff Gaspin, who last summer became chairman of
NBC Universal Television Entertainment, is that in a business rife with sharks,
he's actually nice.

"Unlike a lot of people in broadcasting, he has an innate
kindness that I think helps him a lot," says Michael Gartner, former president
of NBC News, who was Gaspin's boss in the early 1990s when Gaspin was a
programming and development executive at the news division. "He's thoughtful
and he's kind."

Those steadying qualities have been much in demand of late,
as NBC Universal executives continue to navigate an aborted strategy to rewrite
the economic rules of broadcast television with The Jay Leno Show. Gaspin's
equanimity in the midst of tumult has stood him in good stead, earning him
muchneeded goodwill from beleaguered NBCU staffers as well as executives who
report to him.

"He's a secure guy," says Bonnie Hammer, president of NBC
Universal Cable Entertainment and Cable Studios. "Unfortunately, I think there
are a lot of people who aren't quite as secure. And I think oftentimes,
insecurity drives the craziness. He lets his people run their business. He's
there for support. He's there to make sure you're accountable and doing your
job, but he's not a control freak."

It's a character trait Gaspin shares with Brandon Tartikoff,
the late NBC programming visionary who was one of Gaspin's first mentors in the
TV business. After earning an M.B.A. from New York
University in 1984, Gaspin-who grew up
in the workingclass New York City borough of Queens-landed a job in finance at NBC News. He was among
a cadre of people there who Gartner refers to as "the doers."

"He was always the smart guy. He had ideas. And he watched
television," Gartner says. "An amazing number of people whom work in television
don't watch television."

It wasn't long before Gaspin's smarts and affinity for TV
earned him a promotion: In 1989, he was named VP of programming and development
for NBC News. But he was self-aware enough to know that he didn't "know
anything about programming." So he consulted Gartner, who consulted NBC's
sports and Olympics guru Dick Ebersol, who called Tartikoff.

said, ‘Why don't you send him out here for six months?'" Gaspin recalls. "Let
him join the development team. That will be the best way for him to learn what
program development is all about."

For six months, Gaspin holed up in a furnished corporate
apartment near NBC's Burbank
offices, and spent his days tailing Tartikoff and a team that at the time
included John Miller, Jamie Tarses, Preston Beckman and Kevin Reilly. It was an
immersion course in development with the master of the genre. "From where I sat,
Brandon was as
close to God as I could get," Gaspin says.

Asked if he was intimidated, Gaspin says: "I was more
excited than intimidated. I probably was too young and stupid to be

After nine years at NBC, Gaspin left for music network VH1,
assuming the post of executive VP of programming in 1996. There, his newly
honed producer's gut was put to the test. And Gaspin answered with what would
become a cultural phenomenon: VH1's Behind the Music. He followed that
with Pop-Up Video and Storytellers. No one will mistake Gaspin's
VH1 catalogue for high art (pop art, definitely). But like his mentor, Gaspin
has an appreciation for the genre.

Tartikoff, according to Gaspin, "was so passionate about
television. He loved good television and bad television. He thought there was
something valuable in all of it."

Despite the exigencies of his work life, Gaspin- who has
three children: Max, 18, Samantha, 15, and Ben, 12-still manages to log
numerous hours in front of the TV. He watches NBC's Thursday-night lineup, of
course. His guilty pleasure is Bravo's Real Housewives, especially the
OC ladies. And he's been a faithful Saturday Night Live viewer for
decades. But he also confesses to being hooked on Fox's 24, HBO's
vampire drama True Blood and ABC's Lost-although the show's
labyrinthine plot presents challenges. "My son [Max] has to explain every
episode to me," he says.

Many Happy Returns

Gaspin returned to NBC in 2001 as executive VP of
alternative series, and helped developed successful franchises including Deal
or No Deal, The Apprentice
and The Biggest Loser. In 2002, he was
named president of Bravo, where he had a hand in forging the network's identity
with defining programs including Queer Eye for the Straight Guy and Project

He then served as president of NBC Universal Cable and
Digital Content, overseeing the company's suite of cable entertainment networks
during a period of unprecedented growth. Indeed, each network achieved record
ratings in 2009; under Gaspin's watch, NBC's cable division saw doubledigit
growth in revenue and profit.

And now he is charged with righting NBC. The network has
been mired in fourth place and, with Jay Leno moving back to 11:35 p.m., it now
has five extra hours of primetime to program.

But Gaspin has the confidence of those higher on the corporate
ladder that he can get the job done. "Jeff is a decisive executive who can make
tough calls when needed and takes responsibility for his actions," says Jeff
Zucker, president and CEO of NBC Universal. "Like Brandon Tartikoff, he has
great strengths both creatively and in running a business, and he is incredibly
well equipped to navigate today's rapidly changing media environment." Gaspin
stresses a "back-to-basics" approach for NBC. But he acknowledged at the recent
Television Critics Association confab that he has his work cut out for him.

"This is part of the job. This is the exciting part of the
job. This in particular isn't necessarily fun. But I get that this is part of
the job."