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How the FCC counts Fox

With Chris-Craft buy, News Corp. stations would reach 40% of all TV households, over the commission limit 8/20/2000 08:00:00 PM Eastern

On their own, News Corp. subsidiary FOX Television Stations Inc.'s 23 TV stations reach 40.69% of U.S. households, while Chris-Craft Industries Inc./United Television Inc.'s 10 TVs reach 21.74%. But simple addition won't result in the total number of households to be reached by the new, combined company.

For one thing, if a company owns two stations in one market, only the station with the bigger reach is counted. With Chris-Craft, FOX is building duopolies in four markets: New York, Los Angeles, Phoenix and Salt Lake City.

But the real key to reach is the FCC's method of accounting, which discounts the coverage of UHF stations (chs. 14 and up) by half. Under that formula and using current Nielsen numbers, the former FOX reached 35.201% of TV households, while Chris-Craft covered 18.806%.

Using the FCC's technique, the combined company will reach 40.589% of U.S. households (without the UHF discount, that number would be 48.322%). That's a hair more than the 40% the combined Viacom Inc. and CBS Corp. reach.

But in both cases, the companies will have to pare down. The FCC currently limits a broadcaster's reach to 35% of TV households.

This chart depicts the combined current station holdings of FOX and Chris-Craft. The lines highlighted in red indicate markets where a duopoly is under construction.

D-Compiled by Elizabeth A. Rathbun

Note: All Fox's stations are FOX TV network affiliates except KDFI-TV (independent); all Chris-Craft stations are UPN affiliates except ktvx (ABC) and KMOL-TV (NBC).

DMA Market FOX station Chris-Craft U.S. HHs HHs per FCC

1

New York

WNYW(TV) ch. 5

WWOR-TV ch. 9

6.82

6.82

2

Los Angeles

KTTV(TV) ch. 11

KCOP(TV) ch. 13

5.193

5.193

3

Chicago

WFLD(TV) ch. 32

-

3.179

1.5895

4

Philadelphia

WTXF(TV) ch. 29

-

2.65

1.325

5

San Francisco

-

KBHK-TV ch. 44

2.404

1.202

6

Boston

WFXT(TV) ch. 25

-

2.193

1.0965

7

Dallas/Fort Worth

KDFW-TV ch. 4

-

2.002

2.002

Dallas

KDFI-TV ch. 27

-

-

8

Washington

WTTG(TV) ch. 5

-

1.984

1.984

9

Detroit

WJBK-TV ch. 2

-

1.841

1.841

10

Atlanta

WAGA-TV ch. 5

-

1.761

1.761

11

Houston

KRIV-TV ch. 26

-

1.698

.849

13

Tampa/St. Petersburg, Fla.

WTVT(TV) ch. 13

-

1.474

1.474

14

Minneapolis/St. Paul

-

KMSP-TV ch. 9

1.469

1.469

15

Cleveland

WJW-TV ch. 8

-

1.467

1.467

17

Phoenix

KSAZ-TV ch. 10

KUTP(TV) ch. 45

1.38

1.38/.69

18

Denver

KDVR(TV) ch. 31

-

1.258

.629

21

St. Louis

KTVI(TV) ch. 2

-

1.106

1.106

22

Orlando

-

WRBW(TV) ch. 65

1.093

.5465

23

Portland, Ore.

-

KPTV(TV) ch. 12

.996

.996

24

Baltimore

-

WUTB(TV) ch. 24

.991

.4955

31

Kansas City

WDAF-TV ch. 4

-

.814

.814

33

Milwaukee

WITI-TV ch. 6

-

.809

.809

36

Salt Lake City

KSTU(TV) ch. 13

KTVX(TV) ch 4

.715

.715

37

San Antonio

-

KMOL-TV ch. 4

.679

.679

39

Birmingham/Tuscaloosa, Ala.

WBRC-TV ch. 6

-

.662

.662

40

Memphis, Tenn.

whbq-tv ch. 13

-

.627

.627

47

Greensboro, N.C.

wghp-tv ch. 8

-

.588

.588

61

Austin, Texas

KTBC-TV ch.7

-

.469

.469
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