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Hispanic TV Summit: Viewers Want More Content on More Devices

Condista's Fiterra says "landscape is changing not just for the Hispanic market, but for all of us" 10/03/2012 08:18:47 PM Eastern

New York -- Viewers of Spanish language programming in the U.S. want more content and more ways to access it, whether it be on their TV sets or mobile devices, according to a panel discussion at the Multichannel News/B&C 10th Annual  Hispanic Television Summit 2012 here Wednesday.

Networks that cater to the market are doing that in several different ways, including via social media, online content and TV Everywhere-like services and by streaming shows to mobile devices.

"The landscape is changing not just for the Hispanic market, but for all of us," said Jorge Fiterre, a partner in Condista, a Miami-based firm that represents Hispanic networks that reach about 12 million cable and satellite homes.  "Our channels are going to have to evolve with the landscape."

Click here to read the full story at Multichannel.com.

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