News Articles

Hispanic Television

9/22/2002 08:00:00 PM Eastern

A television advertiser could hardly ask for more. Hispanics, says a new report from Initiative Media, account for almost 10% of the television households in this country, and that grows by one percentage point a year. And they watch—not just in prime time but across all dayparts.

It's no surprise, then, that broadcast giant NBC purchased Spanish-language network Telemundo. The networks perceive the same demographic trend the census takers do.

Hispanic television is exploding on broadcast and cable television.

Want to read more stories like this?
Get our Free Newsletter Here!