David Mumford, Executive VP, planning and operations, Columbia TriStar Television Distribution

B. June 2, 1956, Chicago; B.S., radio/television/film, Northwestern University, Evanston, Ill., 1977; fellowship/ internships, WGN-TV, WMAQ-TV, WTTW-TV, Leo Burnett, Chicago, 1974-75; research analyst, director of research, Katz Television, New York, 1977-79; asst. research director, asst. program director, KTLA-TV Los Angeles, 1979-81; manager of syndication research, director of syndication research, Paramount Pictures, 1981-82; vice president, research, Columbia Pictures Television, 1982-86; senior VP, planning, Columbia-Embassy Television, 1988-95; current position since 1996; m. Sabrina Levitt, Aug. 14, 1993; one child, Drake Lawrence, 4