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Dallas, L.A. Ad Vital Ingredients as 'Dish Nation' Preps Launch

Drive-time radio DJs team up for show, now sold in more than 95% of U.S. 7/16/2012 12:01:00 AM Eastern

Twentieth Television and Studio City have recruited
radio DJs from Dallas and
Los Angeles to join their new entertainment
strip, Dish Nation, which
features drive-time radio teams from
around the country doing what they
do best: talking and cracking wise
about the day’s highest-profi le pop
culture events.

Dallas-based DJ Kidd Kraddick
and his team—which includes
Kellie Rasberry, Big Al, Jenna and
J-Si—will contribute to Dish Nation as
they produce their radio show out of
Dallas. Kidd Kraddick in the Morning,
syndicated by Yea! Network, is heard
on more than 70 top-40 radio stations
across the country, as well as
on American Forces Radio weekdays from
6-10 a.m. CT.

Dish Nation also is expected to announce
that The DJ Laz Morning Show, heard on Los
Angeles’ LA96.3, is coming on board. DJ Laz
comes to Los Angeles from Miami, where he
has been a big star for the past two decades,
airing on DJ106.7.

Three of the other radio teams from the
Dish Nation’s recent test run remain with the
show, including Scott Shannon and Todd
Pettengill from WPLJ New York’s The Big
Show With Scott & Todd
; Rickey Smiley and
Ebony Steele from WHAT Atlanta’s Rickey
Smiley Morning Show
, which is syndicated in
more than 60 markets nationwide; and Blaine
Fowler and Allyson Martinek from WDVD
Detroit’s Blaine & Allyson.

“We have five cities involved now that we’ve
added Dallas,” says Stu Weiss, Dish Nation
executive producer and president of Studio
City. “We’ve now upped by 40% how much
funny we are going to get from the nation.
We are really happy about the broader representation
that these new people will bring
to the table.”

Dish Nation is cleared in more than 95%
of the country for a Sept. 10 premiere in access
and late-fringe time slots, says Stephen
Brown, Twentieth senior vice president of development.
The program is meant to be a new
take on entertainment news shows, much
like Warner Bros.’ TMZ was when it
launched in September 2007.

“We don’t have to break daily
news, we just comment on it,” says
Brown. “The Daily Show was kind of
the inspiration. But it’s also about
what these radio DJs are saying every
day. What Rickey and Ebony are
saying in Atlanta and what Scott and
Todd are saying in New York offer
completely different perspectives on
the same subjects.”

For Brown, it’s also important that
Dish Nation reflect points of view from
around the country instead of just the
two coasts.

“New York and Los Angeles for
years have been the guiding lights of
entertainment news, but we forget
that the middle of the country has a completely
different way of looking at things, and
that’s reflected especially in Detroit,” Brown
says. “Some of the funniest bits in the whole
show are because they are speaking to the
authentic point of view that the Midwest has
on the crazy stuff that happens in L.A.”

The Fox owned-and-operated stations are
the launch group. Dish Nation also will air on
stations from the Cox, CBS, Gannett, Raycom,
Tribune, Sinclair, Capitol, Meredith and Local
TV broadcast groups.

E-mailcomments to
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on Twitter: @PaigeA

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