Cold Weather, Hot Ratings2/09/2003 07:00:00 PM Eastern
Cold weather helped syndicators for the week ended Jan. 26, as people stayed indoors to avoid the freeze that hit the eastern half of the U.S., and stayed at home to keep warm on Martin Luther King Day. As a result, TV usage levels and ratings shot up.
Several shows started the February sweeps with season highs, including King World's Dr. Phil
at a 5.4 rating, only two-tenths of a Nielsen ratings point less than the syndicator's top talker, Oprah, which at a 5.6 declined 2% week-to-week. Dr. Phil
also started last week out with a bang, scoring a 5.9 rating/15 share in the metered markets for its Monday, Feb. 3, show.
wasn't the only new show to hit season highs, with NBC Enterprises'John Walsh
up 7% week-to-week to a 1.6, Warner Bros.' Caroline Rhea
up 22% to a 1.1, and Twentieth's brand-new entry, Good Day Live, up 25% to a 1.0. All were bests for each show.
Among the new game shows, Buena Vista's Who Wants To Be a Millionaire
was up 9% to a season high of 3.6, while Sony's Pyramid
was up 5% to a 2.1. The cold weather brought good news to the veteran game shows as well, with King World's Wheel of Fortune
up 4% to a whopping 10.2 and its Jeopardy
up 7% to an 8.0.
Among the rookie reality strips, Warner Bros.' Celebrity Justice
moved up 8% to a 1.4, while Paramount's Life Moments, which was recently downgraded on several NBC owned-and-operated stations, decreased to a 0.7 rating.
Paramount's Entertainment Tonight
jumped 8% to match its season high of 6.4. King World's Inside Edition
was down 3% to a 3.6, while NBC's Access Hollywood
jumped 14% to a season-high 3.2, with shows on the Golden Globe Awards, the Sundance Film Festival, and pre-Super Bowl activities. Warner Bros.' Extra
was up 7% to match its season-high 3.0.
Finally, several off-net sitcoms all hit or matched their season highs. Sony's Seinfeld
was up 1% and tied Warner Bros.' Friends, which was up 4%, with each logging a 7.9. King World's Everybody Loves Raymond
was up 6% to a season high 7.0.