CBS Names Cross-Platform Marketer

By John Eggerton
( Broadcasting & Cable )
published

CBS has created a new post to help cross-promote its programs across a variety of platforms.

Beth Feldman, who has been director of publicity for CBS Entertainment, handling shows including CSI, Cold Case and Everybody Loves Raymond, has been named VP, CBS Communications Group.

CBS has been restructuring its PR department and the move is basically making official responsibilities Feldman has been assuming over the past couple of months, including overseeing New York PR for the UPN Network.

In her new title, Feldman will head up publicity for the CBS Marketing Group, including cbs.com, upn.com, consumer products and UPN in New York, integrating marketing across platforms including the Web and DVD's.

She will also work with SVP, CBS Communications Group, Dana McClintock, on corporate communications strategies for CBS Digital Media.
Feldman has been with the network since 1996.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.