Cable's Bucks

The upfront market is less critical for cable networks than for broadcasters, partly because even the major players sell just 40%-50% of their ad inventory in advance vs. 75%-90% for the broadcast nets. Also, they don't depend entirely on ad sales. Still, cable nets will write $4 billion to $5 billion in business in the upfront market

Network 2003 (million) Chng. vs. 2002
Source: Morgan Stanley media analyst Richard Bilotti
ESPN$888.121%
MTV$680.210%
Nick$633.94%
Lifetime$541.27%
TBS$506.75%
TNT$476.86%
USA Network$413.50%
CNBC$377.72%
Discovery Channel$355.68%
Fox News$342.062%
A&E$274.85%
Cartoon$274.05%
VH1$258.95%
Comedy Central$256.312%
TLC$247.812%
FX$237.124%
CNN$217.94%
Food Network$187.220%
Fox Regional Sports Networks$180.830%
BET$172.612%
Sci Fi$167.35%
HGTV$164.87%
TWC$161.05%
E!$160.713%
TNN$148.36%
MSNBC$138.82%
ESPN2$118.610%
Family$112.31%
History$109.65%
Headline$104.82%
Court TV$86.220%
TV Land$69.515%
Animal Planet$65.59%
TV Guide$62.70%
CMT$52.78%
Travel Channel$47.58%
Other cable networks$601.7-10%
Total$9,895.09%