News Articles

Cable's Bucks

4/20/2003 08:00:00 PM Eastern

The upfront market is less critical for cable networks than for broadcasters, partly because even the major players sell just 40%-50% of their ad inventory in advance vs. 75%-90% for the broadcast nets. Also, they don't depend entirely on ad sales. Still, cable nets will write $4 billion to $5 billion in business in the upfront market

Network 2003 (million) Chng. vs. 2002
Source: Morgan Stanley media analyst Richard Bilotti
ESPN $888.1 21%
MTV $680.2 10%
Nick $633.9 4%
Lifetime $541.2 7%
TBS $506.7 5%
TNT $476.8 6%
USA Network $413.5 0%
CNBC $377.7 2%
Discovery Channel $355.6 8%
Fox News $342.0 62%
A&E $274.8 5%
Cartoon $274.0 5%
VH1 $258.9 5%
Comedy Central $256.3 12%
TLC $247.8 12%
FX $237.1 24%
CNN $217.9 4%
Food Network $187.2 20%
Fox Regional Sports Networks $180.8 30%
BET $172.6 12%
Sci Fi $167.3 5%
HGTV $164.8 7%
TWC $161.0 5%
E! $160.7 13%
TNN $148.3 6%
MSNBC $138.8 2%
ESPN2 $118.6 10%
Family $112.3 1%
History $109.6 5%
Headline $104.8 2%
Court TV $86.2 20%
TV Land $69.5 15%
Animal Planet $65.5 9%
TV Guide $62.7 0%
CMT $52.7 8%
Travel Channel $47.5 8%
Other cable networks $601.7 -10%
Total $9,895.0 9%
September
October