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The Cable Show 2011: Cable Execs: Give the People What They Want

Top operators and programmers agree content on any device, any time will drive success  6/15/2011 01:53:11 PM Eastern

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Chicago - The movement toward content on any device at any time presents new challenges but also new opportunities for cooperation between programmers and distributors alike, a panel of top industry executives told the audience at the Cable Show Opening General Session Wednesday.

Insight Communications CEO Michael Willner said operators shouldn't look at so-called over-the-top video services and the availability of content on multiple devices as a threat but rather as an inevitability. And in the end, it's still a cable service

Willner pointed to the latest device to enter the content debate, Apple's iPad. Willner said that whether it is connected to a set-top box was never a consideration. Insight will still continue to offer conventional cable packages to its customers, but those that want to watch TV on different devices will have that ability as well.

Click here to read the full story at Multichannel.com.

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