The Cable Show 2011: Cable Execs: Give the People What They WantTop operators and programmers agree content on any device, any time will drive success 6/15/2011 01:53:11 PM Eastern
Chicago - The movement toward content on any device at any time presents new challenges but also new opportunities for cooperation between programmers and distributors alike, a panel of top industry executives told the audience at the Cable Show Opening General Session Wednesday.
Insight Communications CEO Michael Willner said operators shouldn't look at so-called over-the-top video services and the availability of content on multiple devices as a threat but rather as an inevitability. And in the end, it's still a cable service
Willner pointed to the latest device to enter the content debate, Apple's iPad. Willner said that whether it is connected to a set-top box was never a consideration. Insight will still continue to offer conventional cable packages to its customers, but those that want to watch TV on different devices will have that ability as well.
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