Cable promotes itself in D.C.

By Paige Albiniak
( Broadcasting & Cable )
published

The National Cable & Telecommunications Association has launched a new
advertising campaign in Washington, D.C., pitching policymakers on "cable's
commitment to broadband deployment, education and a competitive marketplace."

The three 30-second video spots, two 60-second radio spots and two print
advertisements were designed by Washington, D.C., advertising firm Doak,
Carrier, O'Donnell & Associates, and they will run over the next month.

The new campaign comes just as cable is beginning to feel some heat from
policymakers, particularly Federal Communications Commission chairman Michael Powell, to help advance the
digital transition.

The cable industry also wants to remind lawmakers, who returned to town from
their spring recess last week, that it has stayed out of policy fights over
broadband deployment while spending billions of dollars to upgrade cable
systems.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.