Broadcast Ad Revenue Down 4% in Q28/15/2008 08:00:00 PM Eastern
Total broadcast-television ad revenues were down 4% in the second quarter, the Television Bureau of Advertising (TVB) reported, compared with the second quarter a year ago. Network TV was down 4.8% for the quarter, syndicated TV was up 9.1% and local broadcast TV was down 6.1%. Total broadcast booked just over $11 billion for the quarter, down from almost $11.5 billion in the same quarter of 2007.
For the first half of the year, local broadcast TV was down 3.8%, syndicated TV was up 10.2% and network TV was down 1.5%. For the half year, total broadcast-TV sales declined 1.3%.