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Brand Builders: Paula Kerger

President & CEO, PBS 6/11/2012 12:01:00 AM Eastern

Paula A. Kerger is president and CEO of PBS, the nation’s
largest non-commercial media organization with more
than 350 member stations throughout the country.

Kerger joined PBS as its sixth president and chief
executive in March 2006. Since her arrival, Kerger has made particularly
strong commitments to the arts, news and public affairs,
high-quality content for education, diversity and the use of new
technology to bring public media into the lives of all Americans.

Among her accomplishments are Ken Burns’ and Dayton Duncan’s
fall 2009 12-hour documentary, The National Parks: America’s
Best Idea
; the debut of such acclaimed children’s programs as The
Cat in the Hat Knows a Lot About That
, Dinosaur Train, CuriousGeorge (the No. 1 show for kids 2-5 since 2006), Word World,
Super Why!, Martha Speaks and Sid the Science Kid; new primetime
science and arts series; the new PBS ARTS Website and ARTS
Festival; and comprehensive online sites for parents and caregivers.
PBS has also developed PBS LearningMedia, which provides
educators with strategies, tools and professional development
resources needed to fully utilize digital learning in the classroom.

For the 2010-11 season, PBS programs were honored with
14 primetime Emmy awards, the highest number of primetime
Emmy award wins for public television in more than 25 years.
PBS was also honored
with 12 daytime
Emmy awards and six
news & documentary
Emmys. PBS was also
honored with nine
George Foster Peabody
Awards; two
Golden Globe nominations;
one Academy
Award nomination;
two Television
Critics Association
awards; four IDA
Documentary Awards; three Writers Guild of America Awards;
four Webby Awards; and 15 Parents’ Choice awards.

Under Kerger’s leadership, PBS has developed critically
praised online video portals for general audiences ( and children ( and,
as well as innovative digital partnerships with iTunes, YouTube,
Microsoft’s Xbox, Netflix, Amazon, Hulu and Comcast’s On
Demand service, ensuring that PBS programming is accessible
across multiple platforms and, increasingly, to a global audience.

In addition to leading PBS, Kerger is president of the PBS
Foundation, an independent organization that raises private
sector funding for PBS. Kerger is regularly included in The Hollywood
’s “Women in Entertainment Power 100,” an annual
survey of the nation’s top women executives in media. In
2005, she was named to the Women’s Forum, an organization
of 300 leading women in New York’s arts and business scenes.
In 2008, Kerger received the Woman of Achievement Award
from Women in Development, New York.

Prior to joining PBS, Kerger served for more than a decade
at Educational Broadcasting Corp., the parent company of
Thirteen/WNET and WLIW21 New York, where her ultimate
position was executive VP and chief operating officer.
Her tenure boasts many achievements, including WNET’s
completion in 1997 of the largest successful endowment
campaign ever undertaken by a public television station.

Kerger graduated from the University of Baltimore, where
she serves on the Merrick School of Business Dean’s Advisory
Council. She is a director of the International Academy
of Television Arts and Sciences and a member of the boards
for both the Smithsonian Institution’s National Museum of
Natural History and the Elizabeth Glaser Pediatric AIDS
Foundation. Kerger and her husband, Joseph Kerger, live
in Washington, D.C. —biographical info provided by PBS