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B&C's 2013 Market Movers: The Network Sales Chiefs

4/29/2013 12:01:00 AM Eastern

RELATED: B&C's 2013 Market Movers
B&C's 2013 Market Movers: Top Cable Sales Execs

 0429 MM Network Byrne_Toby Toby Byrne
Title: President, sales
Network: Fox
2012 upfront sales: $1.9 billion*
Outlook: With ratings down and American Idol no longer a juggernaut, maintaining sales volume could be a challenge. 

 0429 MM Network Ross_Jo Ann Jo Ann Ross
Title: President, network sales
Network: CBS
2012 upfront sales: $2.65 billion*
Outlook: Even after a so-so crop of new shows, CBS is the network to beat and should lead in ad sales and price increases.

 0429 MM Network Turner_Keith Keith Turner
Title: President, advertising sales and marketing
Network: Univision
2012 upfront sales: N/A
Outlook: Facing increased competition, Univision is rolling out new networks and digital programming to maintain leadership.

 0429 MM Network Wang_Geri Geri Wang
Title: President, sales and marketing
Network: ABC
2012 upfront sales: $2.4 billion*
Outlook: Shows designed to reach men didn't work, but Scandal and Revenge are popular with women, and the Wednesday-night sitcom block shows strength.

 0429 MM Network Yaccarino_Linda Linda Yaccarino
Title: President, advertising sales
Network: NBCUniversal
2012 upfront sales: $1.9 billion*
Outlook: With Sunday Night Football and the Olympics, NBC's a player, but its primetime schedule needs more than just The Voice and Revolution.

 

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