Fates and Fortunes

Shazam Hires Former PromaxBDA CEO

Jonathan Block-Verk will head up TV Partnerships for second-screen company 11/12/2013 12:18:54 PM Eastern

As part of an ongoing push to expand its second screen work TV
 players, Shazam has hired Jonathan Block-Verk in the newly created role of 
executive VP of strategic partnerships, head of television.

In the new post, Block-Verk will oversee the company's
 business relationship with cable, broadcast, programming and multichannel video 
providers.

B&C had reported on November 11th, that
 Block-Verk would be stepping down from his position as president and CEO of the 
PromaxBDA marketing association to pursue another opportunity. He had held the 
top post at PromaxBDA for six years.

The hiring of Block-Verk is the most recent example of how Shazam
 has been bringing in executives with extensive experience in television to
 bolster its alliances with the broadcast and cable industries. Earlier this
 year, Shazam hired Kevin McGurn, formerly of Hulu, as its new chief revenue officer 
and Daniel Danker, formerly of the BBC, as its new chief product officer.

"Shazam is aggressively working with leading networks and
 production companies to drive ratings, engagement and revenue for our TV
 partners while providing an exceptional experience for consumers," explained Shazam 
CEO, Rich Riley in a statement. "From driving tune-in for shows like Almost
Human and Sleepy Hollow, to integrated content such as voting for The 
X-Factor or real-time scores for the U.S. Open, Shazam is a leader of the 
second screen. We are especially proud of our most recent success with a half a 
million Shazams of the Country Music Awards broadcast. With his extensive
 experience working with industry leaders, Jonathan is going to be a tremendous 
leader of our efforts around TV,"

"I have spent my career working at the intersection of
 media, technology and audience engagement, helping the world's most innovative 
television and advertising executives contextualize and embrace the evolving 
media landscape," added Block-Verk in a statement. "I couldn't be more excited 
to join the Shazam team, working with the television industry to successfully — and profitably — take advantage of this incredible new platform that is already
redefining the future of our business."

March