NBC Gives Greenblatt Contract Extension Through 2017

By Jon Lafayette
( Broadcasting & Cable )
published

NBC has extended the contract of Entertainment Chairman Bob Greenblatt through 2017.

Greenblatt, who joined the struggling network from Showtime in 2011, was one of Comcast's first hires after acquiring NBCUniversal.

Last season, NBC finished third, ahead of ABC among adults 18-49, emerging from last place. Under Greenblatt, NBC has had some hits, likeThe Voice and Revolution, but also some misses, like Smash and Do No Harm.

Those ratings contributed to higher revenues booked during up front ad sales for the about-to-start 2013-14 season.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.