Herb Scannell Named CEO of Latino Media Company mitú

Cable veteran to helm digital media brand serving Latino millennials

Former Nickelodeon and BBC Worldwide North America president Herb Scannell has been named CEO of latino digital media company mitú.

Scannell will oversee the operations of the service, which is currently generating 650 million monthly views reaching 100 million monthly unique viewers. mitú is also the only Latino-targeted channel on Snapchat Discover, according to company officials.  

Other projects developed by mitú include the Netflix comedy special They Can’t Deport Us All With Chingo Bling, Cholos Try on Comcast Watchable and What’s Good in Your Hood and Mom’s Movie Review for Facebook Watch.

For more, go to multichannel.com.