Fox Election Coverage Drives Most Social Interactions

By John Eggerton
( Broadcasting & Cable )
published

According to Nielsen Social's top five series and specials list, Fox News Channel's election night coverage drew the most interactions on Facebook and Twitter of any TV program with 1,482,000 interactions, which are defined as "original social media posts related to a linear TV episode and the engagement with that original content."

Not surprisingly, election coverage claimed all four of the five spots.

Related: NAB's Smith—Election Is Media's Moment of Self-Reckoning

CNN was a distant second at 730,000 interactions, followed by NBC with 359,000 and MSNBC with 261,000.

The only non-election TV program to make the list was the 2016 Golden Glove awards at 313,000.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.