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YouTube to Blitz Super Bowl Spots

Online channel will give viewers a place to see all of the commercials from the big game 1/20/2016 11:55:00 AM Eastern

Some advertisers are paying CBS more than $5 million to air their 30-second spots this year during the Super Bowl.

YouTube on Wednesday said it will launch an AdBlitz channel and microsite that will host all of the high-profile commercials that will air in the Super Bowl.

This is the 8th year YouTube has created an online home for Super Bowl TV commercials. Viewers will have a chance to watch, share and vote on their favorites.

YouTube said last year, people watched more than 840 million minutes of Super Bowl ads on YouTube, up 127% from the year before.

On average, AdBlitz participants generated four times as many views of their spots as advertisers who didn’t participate.

YouTube says that last year, more than a third of the time spent watching Super Bowl ads online was done before game day. Brands that posted full versions of their commercials online got an average of 2.2 times more views and 3.1 times more social shares by Monday morning than those that waited until kickoff to release their ads.

YouTube is also launching its Real-Time Ads product in beta, which will enable brands to run ads instantly across YouTube with messages that tie to big moments in the game.

Wix.com, which made its Super Bowl debut last year, will use Real-Time Ads during this year’s Super Bowl game.

Also Comcast will be using Real-Time Ads during the upcoming Oscars, promoting their rich library of on-demand content during one of the largest movie events of the year.

YouTube describes its program in a blog post.

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