Viacom's Bob Bakish

Viacom’s Bakish Predicts Sports-Free Skinny Bundle By Year-End

Says distributors need to be flexible to move consumers ‘up and down the funnel’

Viacom CEO Bob Bakish continued to herald the emergence of sports-free programming packages, predicting at an industry conference Wednesday that a programming offering devoid of feats of athletic prowess will make its way to consumers by the end of the year.

At the Goldman Sachs Communacopia conference Sept.13, Bakish stopped short of confirming a report yesterday in the Wall Street Journal that Viacom, along with Discovery Communications, Scripps Networks and A+E Networks were working on just such a package, priced at under $20 per month. But he did admit it was a pretty good idea.

“We are highly confident that a product will exist at this [$20] price point in the U.S. in this calendar year,” Bakish said at Communacopia. “We think that is a positive catalyst for pay TV and certainly for Viacom given our positioning as an entertainment company.”

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