Truth, AT&T, Mountain Dew Top TV Ad EngagementWe can't escape 'Puppymonkeybaby' yet 2/24/2016 12:52:00 PM Eastern
According to iSpot.tv, the top 3 most engaging ads on TV—as measured by digital share of voice, including online views, social shares and likes—for the 7 days ending Feb. 23 are:
1) "CATmageddon," from anti-smoking campaign Truth, with 6.62% digital share of voice
2) AT&T's "Siri," with 4.49% digital SOV
3) Mountain Dew Kickstart's "Puppymonkeybaby" spot, with 3.88% Digital SOV
Broadcasting & Cable has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly view of the most engaging ads. Learn more about the iSpot.tv platform and methodology here.