Truth, AT&T, Mountain Dew Top TV Ad Engagement

We can't escape 'Puppymonkeybaby' yet 2/24/2016 12:52:00 PM Eastern

According to, the top 3 most engaging ads on TV—as measured by digital share of voice, including online views, social shares and likes—for the 7 days ending Feb. 23 are:

1) "CATmageddon," from anti-smoking campaign Truth, with 6.62% digital share of voice


2) AT&T's "Siri," with 4.49% digital SOV


3) Mountain Dew Kickstart's "Puppymonkeybaby" spot, with 3.88% Digital SOV


Broadcasting & Cable has partnered with, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly view of the most engaging ads. Learn more about the platform and methodology here.

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