TCA17: Crown Media to Launch Hallmark Drama Cable Network

Company to also debut subscription-based video streaming service in October

Crown Media Family Networks is planning to expand its Hallmark Channel brand on both the linear and digital platforms with the October launch of two new services.

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Crown on Oct. 1 will launch a new linear channel, Hallmark Drama, which will spotlight movies and series from the company’s library of original dramatic content as well as feature exclusive original programming, said network officials.

Two days later on Oct. 3 the company will launch a subscription video on demand streaming service dubbed Hallmark Movies Now. The service, which will retail at $5.99 a month or $59.95 a year, will feature between 800 and 1,000 hours of programming not available on Crown Media’s linear channels.

The Hallmark Drama channel will complement Crown’s two existing linear channels, Hallmark Channel and Hallmark Movies and Mysteries.

Go to multichannel.com for the full story.