SpotX, clypd Link Traditional, Digital Sales

By Jon Lafayette
( Broadcasting & Cable )
published

SpotX and clypd say they have developed an ad sales system that manages both traditional and digital video inventory.

“For TV and digital audiences to monetize at equitable rates befitting the true value of each, the industry needed a way of managing inventory optimization and audience fulfillment across all ad-supported distribution channels,” said Randy Cooke, VP of programmatic TV at SpotX.

The product allows media sales teams to recognize and capitalize on the unique values of each content distribution point.

"Our TV media owner clients, including several premium networks, are enhancing their ad sales efforts with advanced data solutions and automation through our platform,” said Joshua Summers, cofounder and CEO of clypd.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.